Pinterest works like any other search engine: Type in a keyword or short phrase in the search bar, and the platform delivers content related to your search. When people talk about optimizing content for search engines, they usually mean Google - but Pinterest is also a search engine. ![]() SEO can get complicated, but at its simplest, it’s about telling search engines what your content is about using keywords. SEO, or search engine optimization, is the practice of increasing the organic visibility of a web page in search results. Bonus: Download a free social SEO checklist and follow pro tips for Facebook, Instagram, TikTok, YouTube, Twitter, and LinkedIn to get your posts seen by more people.
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